About Salmela

Get to know about us.

About Us

Who We Are

At Salmela, we are fueled by our passion for bringing our clients’ and candidates’ stories to life. Our team is dedicated to providing personalized solutions to assist you in reaching your business goals/objectives. 

Our commitment to integrity and transparency ensures a seamless recruitment and hiring process that yields exceptional results for businesses and organizations looking for top talents.

As your trusted partner, we help you navigate the ever-evolving job market so as to meet your employment needs while advancing careers and creating quality job opportunities. 

Talent Acquisition
Meet Salmela

What We Do

Salmela, partners with some of the world’s most innovative companies, connecting them with the exceptional talent needed to maintain their competitive edge in the market.

We also specialize in recruiting for businesses and organizations within the healthcare, brand advertising, life sciences, wellness, digital health, and social change spaces; with a focus on placing top-tier professionals in strategy, marketing, advertising, account management, sales, and communications.

Justice, Equity, Diversity, and Inclusion

Our JEDI Statement

Salmela is deeply committed to collaborating with organizations that prioritize Justice, Equity, Diversity, and Inclusion (JEDI) in their core values and objectives. To further this commitment, Salmela has established a dedicated business division focused on empowering these companies to engage world-class talent for their world-changing work in areas such as Social Change, Environmental Policy and Justice, Non-Profit Leadership, AI and Emerging Technology, as well as Health, Gender, and Racial Equity initiatives. 

Salmela warmly invites all partners who share these fundamental principles. Whether working with Fortune 100 corporations, B-Corps, non-profits, or healthcare communications, Salmela steadfastly promotes adopting JEDI-centered talent strategies for all the companies it serves.

As allies, we are active in the continued practice of unlearning and listening – to cultivate an anti-racist culture internally at Salmela and externally in our own communities and the communities we serve. We proudly stand in solidarity with LGBTQIA+, Indigenous, and BIPOC experts and leaders guiding this work.

Strategic Approach

Our Approach

We take pride in our ability to consistently deliver satisfying outcomes by putting our best foot forward with every opportunity we are presented with. Our team exudes palpable excitement and creativity, driven by the love we have for what we do. Join us on this journey and let’s tell your story together.

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Our Core Values

Building relationships through empathetic communication, strategic partnerships, and a commitment to teamwork

Empathetic Communications

Salmela values empathetic communication with its clients and candidates to understand their unique needs, perspectives, and goals.

Strategic Client Partner

Salmela strives to be a strategic partner to her clients by understanding their business objectives and providing them with top-notch talent and solutions to help them achieve their company goals.

Career Guidance

Salmela provides career guidance to candidates by offering them career advice, resume and interview tips, and personalized support to help them find the best jobs.

360 Collaboration

Salmela fosters 360-degree collaboration by working closely with its clients and candidates to understand their challenges and requirements and deliver optimal results.

Honest Assessment

Salmela provides honest assessments of candidates' skills and qualifications, ensuring clients hire the best fit for their organizations.


Salmela embraces creativity in finding innovative solutions to her clients' recruitment needs and creating a positive hiring experience.

Best & Smartest Effort

Salmela is committed to providing result driven and data backed solutions to her clients so as to ensure they get the best candidate for the job.

Celebrate Diversity

Salmela celebrates diversity and inclusion by valuing differences in perspectives, cultures, and backgrounds, and ensuring equal opportunities for all.


Salmela operates with integrity, ensuring transparency, honesty, and ethical standards are upheld in all interactions with clients and candidates.


Salmela values effective teamwork as a key factor in achieving successful outcomes for clients and candidates. We encourage collaboration, communication, and mutual support to create a positive work culture and drive innovation.

Meet Our Team

We help people make thoughtful career decisions with life in mind; get know our team.

Cory Salmela

Founder & President

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Kara Salmela

Chief Financial Officer

Megan Weizel

Managing Director

Contact Us
Kate Horvath

Associate Managing Director

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Meghan Hurley Riebel

Recruiting director

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Madison McAllister

Search & Operations Specialist

Ciera Rae Dastoor

Search Operations & Marketing Coordinator

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Cory spends his day advising senior leaders on talent acquisition strategy. He is happiest on his bike, skis, or helping his daughters rehearse lines. He began his career as a National Team Coach for the U.S. Ski Biathlon Team, followed by experience in pharma sales. In 2005, he founded Salmela. Today, Salmela places leaders across the healthcare industry. Salmela is the go-to vendor across marcomm disciplines in healthcare and beyond.

Chief Financial Officer, Olympian, and Health Coach, what can’t she do? When Kara is not managing the Salmela Financials, she spends her days educating and supporting people as a health coach. If that wasn’t cool enough, she also competed as an American biathlete at the 1998 and 2002 Winter Olympics.

Megan focuses on individual career wellness and team development for the healthcare advertising industry. As a natural networker, and with a career background in health/wellness and international corporate project management, Megan has the experience necessary to understand your needs. She enjoys being outside with her family, volunteering in the community, trail running and practicing yoga.

Kate joins Salmela after a decade of non-profit arts leadership, where she shared her passion for building community, education, inclusiveness, and arts access. Her superpower is helping professionals identify their strengths and set them on a course for greater success. After work, she can be found reading Shakespeare, doing yoga, or prepping the next generation of theatre stars for college.

Meghan brings her previous advertising agency experience to Salmela. She is a natural-born conversationalist and delights in every interaction with candidates and clients alike. Meghan can find something in common or a shared interest with just about anyone. (No really, it’s AMAZING.) She is also a foodie, loves cooking, and is always looking for the next opportunity to try an adventurous recipe.

Ryan is an Emmy-award winning news producer with a strong history in the performing arts. Funny and outgoing, he’ll meet you with a journalist’s curiosity and actor’s joie de vivre.

Madison is a marketing maven with a mastery of magnificent messaging. She brightens every room with her positive attitude and joins Salmela to explore the digital corners on every search. If you’re having a first conversation with one of us, Madison is probably the reason why!

Ciera is a born-and-raised Duluthian who recently graduated from Point Park University in Pittsburgh. When she isn’t designing the Salmela website or sending emails, she doubles as an actress! With over 15 years of acting experience, Ciera brings her creative artistry and understanding of people to her work at Salmela.

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