Medical Advertising & Communications Agency Compensation Guide

Your Practical Handbook for Navigating Healthcare Advertising Compensation!

Our exclusive Compensation Guide is more than just a resource – it’s your personal compass in the complex landscape of salaries, benefits, bonuses, and so much more. So; whether you’re a job seeker aiming to transform your skills into tangible worth, or an employer desiring to build a stellar team without compromising fairness and competitiveness, this guide will serve as your secret weapon.

As Seen On

Your Roadmap to Competitive Compensation in Today's Job Market

The information presented in this compensation guide places significant emphasis on actual placement data rather than relying extensively on the broader dataset derived from candidate interviews.

Why You Get

Our Compensation Guide equips you with the knowledge to navigate the evolving landscape of talent acquisition in the Medical Advertising and Communications Agency space.

What to Expect

Our Compensation Guide equips you with the knowledge to navigate the evolving landscape of talent acquisition in the Medical Advertising and Communications Agency space.

Deciphering the Post-Pandemic Professional Landscape


Our guide is meticulously crafted using the latest industry data and insights, guaranteeing the most accurate information.


With decades of experience in the healthcare and advertising space, we understand the intricacies of these industries and more.

Proven Success

With a over 17 years of industry experience, we take pride in our track record of successfully placing over 1,000 talented candidates across 50+ companies.

While the pandemic-driven hiring frenzy has subsided, a new set of trends has emerged:

Private Equity's Impact
Private equity has disrupted the industry significantly. Key trends include hiring growth-focused leaders across functions, integration specialists, and business development experts who excel in hunting for new opportunities.
Leadership Renaissance:
The industry is experiencing an accelerated interest in new leadership—a trend reminiscent of past uncertain economic times. Previously challenging roles, such as pharma copywriters, have vanished from our inventory.
Shift in Job Markets
Account and planning searches have declined by 50%, while digital strategy searches have remained stable. Notably, business development positions have surged, contributing to 40% of our revenue since July 2022, up from 15% prior.
Compensation Stability
Compensation has reached a plateau, with employers attempting to regain control, but the gains appear to be firmly established. It would take a significant economic event to reverse this trend.

The pandemic altered our industry's DNA, forcing us to adapt, innovate, and emerge stronger.

With our guide in hand, you can:

Make Informed Decisions:

Know your worth and negotiate confidently with potential employers. Our guide empowers you to make the best choices for your career.

Explore New Horizons

Discover where opportunities lie and how to position yourself for success. From leadership roles to business development, we decode the job market for you.

Stay Ahead of Trends

Stay ahead of the curve with insights into evolving industry trends. Be the professional that agencies seek to hire.

Achieve Your Goals

Whether you're aiming for a new position, better compensation, or simply a deeper understanding of your industry, Salmela's guide is your compass.


Unveiling Opportunities Amidst Industry Transformation

The Medical Advertising and Communications Agencies sector is ever-evolving, and your career should evolve with it.

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Ciera is a born-and-raised Duluthian who recently graduated from Point Park University in Pittsburgh. When she isn’t designing the Salmela website or sending emails, she doubles as an actress! With over 15 years of acting experience, Ciera brings her creative artistry and understanding of people to her work at Salmela.

Madison is a marketing maven with a mastery of magnificent messaging. She brightens every room with her positive attitude and joins Salmela to explore the digital corners on every search. If you’re having a first conversation with one of us, Madison is probably the reason why!

Ryan is an Emmy-award winning news producer with a strong history in the performing arts. Funny and outgoing, he’ll meet you with a journalist’s curiosity and actor’s joie de vivre.

Meghan brings her previous advertising agency experience to Salmela. She is a natural-born conversationalist and delights in every interaction with candidates and clients alike. Meghan can find something in common or a shared interest with just about anyone. (No really, it’s AMAZING.) She is also a foodie, loves cooking, and is always looking for the next opportunity to try an adventurous recipe.

Kate joins Salmela after a decade of non-profit arts leadership, where she shared her passion for building community, education, inclusiveness, and arts access. Her superpower is helping professionals identify their strengths and set them on a course for greater success. After work, she can be found reading Shakespeare, doing yoga, or prepping the next generation of theatre stars for college.

Cory spends his day advising senior leaders on talent acquisition strategy. He is happiest on his bike, skis, or helping his daughters rehearse lines. He began his career as a National Team Coach for the U.S. Ski Biathlon Team, followed by experience in pharma sales. In 2005, he founded Salmela. Today, Salmela places leaders across the healthcare industry. Salmela is the go-to vendor across marcomm disciplines in healthcare and beyond.

Chief Financial Officer, Olympian, and Health Coach, what can’t she do? When Kara is not managing the Salmela Financials, she spends her days educating and supporting people as a health coach. If that wasn’t cool enough, she also competed as an American biathlete at the 1998 and 2002 Winter Olympics.

Megan focuses on individual career wellness and team development for the healthcare advertising industry. As a natural networker, and with a career background in health/wellness and international corporate project management, Megan has the experience necessary to understand your needs. She enjoys being outside with her family, volunteering in the community, trail running and practicing yoga.

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