Top 10 Fundamental Characteristics of Job Descriptions That Attracts Top Talent

Job Descriptions


Job descriptions are much more than a sterile list of responsibilities, it’s the initial hook in an employer’s fishing tackle to reel in the right candidates. An effective job description serves as a road map for potential candidates, providing clear understanding of the role, responsibilities, and the company’s expectations. But, what sets a magnetic job description apart? In this blog post, we will delve into ten critical job description characteristics that attract top talent.

Characteristic 1: Clarity in Job Title and Role of Your Job Descriptions

The job title and role need to be clear and reflective of the position at hand. For instance, a vague title such as ‘Office Specialist’ may deter qualified prospects looking for more specific roles. Avoid ambiguities; an accurate title like ‘Technical Project Manager’ or ‘Accounts Receivable Specialist’ will better align with search queries of ideal candidates, effectively improving your job board visibility.

Characteristic 2: Detailed Job Responsibilities

Detailing job responsibilities leaves no room for misinterpretations. Comprehensive and precise outlining of expectations can act as a natural filter, attracting individuals ready to take on those challenges, and deterring those unfit for the role. This preclearance saves both the company and candidates valuable time.

Characteristic 3: Required Skills and Qualifications

Effective job postings articulate essential skills and qualifications. Candidates must know the breadth and depth of expertise required – whether it’s proficiency in a particular language, or specialized technical skills. Do remember to differentiate between ‘required’ and ‘preferred’ skills to maintain a balance between a realistic candidate pool and ideal aspirations.

Characteristic 4: Company Culture

Your company culture is what distinguishes you as an employer. Is your organization fast-paced and competitive or casual and collaborative? Emphasize these attributes in the job description. Giving a glimpse of the company’s personality can attract candidates that will thrive in, and contribute positively to, the existing workplace environment.

Characteristic 5: Growth and Development Opportunities

Top talents are ambitious. They thrive when opportunities for growth and development are evident. Mention career progression paths, training programs, or educational stipends that your company offers. Show them that their ambition can find a home and nurturing in your organization.

Characteristic 6: Compelling and Engaging Language

A job description should convey professionalism, but it doesn’t have to be devoid of life. Engaging language can demonstrate the energy of your company and create a vivid mental picture of what working with your team would resemble. Words have power – use them to show your organization’s spirit and passion.

Characteristic 7: Flexible Work Options

In today’s world, work flexibility is becoming increasingly valuable to employees. Whether it’s the option to telecommute, flexible schedules, or part-time options, flag such opportunities in your job description. Providing work-life balance doesn’t just attract a wider pool, it demonstrates an understanding and respect for your employees’ lives outside work.

Characteristic 8: Company Achievements and Accolades

Listing company successes can strengthen a candidate’s desire to be part of your team. Top performers are driven by success and are likely to be drawn to organizations that have proven track records. By underscoring your company’s achievements, you can ensure an influx of ambitious talents.

Characteristic 9: Benefits & Compensation

Transparency regarding compensation and benefits is vital. Though it may not always be possible to include specific numbers, providing a salary range or stating negotiability can prevent misaligned expectations. Showcase your perks, such as fitness memberships or pet-friendly offices, and make your offer irresistible.

Characteristic 10: Inclusion and Diversity

Inclusion and diversity should be embraced and highlighted in job descriptions. A dedicated commitment to fostering a diverse workspace shows your organization’s progressive stance and can attract talent of varied backgrounds, experiences, and perspectives – enriching your organizational tapestry.


Crafting a compelling job description is no small feat, but understanding and including these ten characteristics can significantly augment the quality of candidates attracted to your organization. It’s time to flex your creative muscles and draft a job description that not only accurately represents the role but also paints an engaging picture of your company and its culture. After all, in the battle for top talent, a well-defined, compelling job description can be your secret weapon.


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Ciera is a born-and-raised Duluthian who recently graduated from Point Park University in Pittsburgh. When she isn’t designing the Salmela website or sending emails, she doubles as an actress! With over 15 years of acting experience, Ciera brings her creative artistry and understanding of people to her work at Salmela.

Madison is a marketing maven with a mastery of magnificent messaging. She brightens every room with her positive attitude and joins Salmela to explore the digital corners on every search. If you’re having a first conversation with one of us, Madison is probably the reason why!

Ryan is an Emmy-award winning news producer with a strong history in the performing arts. Funny and outgoing, he’ll meet you with a journalist’s curiosity and actor’s joie de vivre.

Meghan brings her previous advertising agency experience to Salmela. She is a natural-born conversationalist and delights in every interaction with candidates and clients alike. Meghan can find something in common or a shared interest with just about anyone. (No really, it’s AMAZING.) She is also a foodie, loves cooking, and is always looking for the next opportunity to try an adventurous recipe.

Kate joins Salmela after a decade of non-profit arts leadership, where she shared her passion for building community, education, inclusiveness, and arts access. Her superpower is helping professionals identify their strengths and set them on a course for greater success. After work, she can be found reading Shakespeare, doing yoga, or prepping the next generation of theatre stars for college.

Cory spends his day advising senior leaders on talent acquisition strategy. He is happiest on his bike, skis, or helping his daughters rehearse lines. He began his career as a National Team Coach for the U.S. Ski Biathlon Team, followed by experience in pharma sales. In 2005, he founded Salmela. Today, Salmela places leaders across the healthcare industry. Salmela is the go-to vendor across marcomm disciplines in healthcare and beyond.

Chief Financial Officer, Olympian, and Health Coach, what can’t she do? When Kara is not managing the Salmela Financials, she spends her days educating and supporting people as a health coach. If that wasn’t cool enough, she also competed as an American biathlete at the 1998 and 2002 Winter Olympics.

Megan focuses on individual career wellness and team development for the healthcare advertising industry. As a natural networker, and with a career background in health/wellness and international corporate project management, Megan has the experience necessary to understand your needs. She enjoys being outside with her family, volunteering in the community, trail running and practicing yoga.

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