Salmela Unveils New Brand
October 15, 2024
FOR IMMEDIATE RELEASE
August 14, 2024
Salmela Unveils New Brand Identity Reflecting Strategic Evolution, Expanded Services, and Broader Industry Footprint
[Duluth, MN] - Salmela, a leading talent advisory firm, today announced a comprehensive rebranding initiative to align its identity with its evolved business approach, expanded service offerings, and broader industry focus.
The rebranding comes as a result of Salmela's shift to a strategic, client-focused approach over the past several years. This transformation has positioned the firm as a central partner in its clients' business growth strategies.
The new brand identity is designed to communicate Salmela's enhanced value proposition and deeper integration with client operations. Founder and CEO, Cory Salmela elaborated on the firm's evolution: "Our client relationship had shifted to really understanding the business goals which gave us the ability to guide our clients to the best solution, vs. being given a job description and asked to go hunt. The difference in outcomes can be quite significant."
In addition to its core talent advisory services, Salmela has expanded its offerings to include Growth Services. "We have been doing this for a number of years, but we are now putting Growth Services as a thing we do, front and center," Salmela stated. "Being at the center of the talent conversation brings all the other client growth needs into focus."
The expanded services include:
- Fractional leadership placement
- Commercial consulting teams
- Executive coaching
- Merger & acquisition support
- B2B client growth through new customer introductions
"We can bring all these great people to the table and witness a remarkable transformation for our clients. We are even helping our B2B clients grow through introductions to customers we know that they do not. It's all quite exciting. All of this is about connecting people and that’s what we do well," Salmela added.
Alongside service expansion, Salmela has also broadened its industry focus. "Our industry focus has expanded significantly into a broader life science and healthcare footprint, but also into exciting spaces we are passionate about like advocacy & purpose nonprofits and real estate & construction," Salmela explained. "Everything Salmela touches improves people's lives and we are proud of that."
Mike Smisek of SEK Design was the lead designer and brand architect on the project. “The new brand provides stronger representation of the dynamic leader they are in their industry. This transformation took them out of their box (the previous logo was literally constricted within a box) and presents them in a much more bold and approachable manner that speaks to the ambition and personal connection brought forth from each member of their team.”
The rebranding initiative encompasses a new logo, website redesign, and updated marketing materials. Perhaps the most significant shift is a clear message; Salmela is your growth and transformational partner.
For more information about Salmela, its services, and to see the new brand in action, please visit Meet Salmela.
Contact:
Cory Salmela
Founder & CEO
218-590-4448