New Year’s Talent Resolution — 3 Tasks to get your TA Strategy Dialed in 2023

It’s New Year’s resolution time. This year, skip the gym membership and, instead, lock-in a talent acquisition strategic plan for the future of your company. Getting the right team assembled will pay dividends you and your team will benefit from all year — and for years to come. Let’s see a treadmill do that. Here, then, are three areas of focus to get you on the right track:

  1. Keep Your Existing Team 

Retention is the best recruiting strategy. If everyone stays you won’t need to replace them AND you get to tell a compelling story to any new recruits about your incredible retention success. A good way to determine what your retention strategy should be is to survey your current and past employees why they stay, why they left, what could make them consider leaving, and what would need to change before they’d consider coming back to the company. The results of this survey will inform what retention plan you implement. Do the survey annually and make the necessary changes. 

  1. Resource Talent Acquisition Correctly

Resourcing talent acquisition is a tricky endeavor depending on the stage and size of the company. When do you build an internal team? What recruiting tech platforms are effective? When do you use outside recruiters? What is your employer brand and how do you get it out there?  Knowing the questions to ask and the answers to those questions are the key first steps to getting your TA resource mix correct.

  1. Tell the Right Story  

People are drawn to a narrative. They will consider a move to a company for less money and lower title if that company has a bright future, a culture that thrives, and a story they want to feel a part of. Taking some time to craft your recruiting story will pay significant dividends in the quality of candidates you are able to engage and hire. 

Although none of these tasks are an easy lift, we find that addressing them together can make a positive difference in recruiting outcomes. Coupled with leadership commitment to TA, this is a good place to start 2023.

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Photo taken by Jeremy Weizel.



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Ciera is a born-and-raised Duluthian who recently graduated from Point Park University in Pittsburgh. When she isn’t designing the Salmela website or sending emails, she doubles as an actress! With over 15 years of acting experience, Ciera brings her creative artistry and understanding of people to her work at Salmela.

Madison is a marketing maven with a mastery of magnificent messaging. She brightens every room with her positive attitude and joins Salmela to explore the digital corners on every search. If you’re having a first conversation with one of us, Madison is probably the reason why!

Ryan is an Emmy-award winning news producer with a strong history in the performing arts. Funny and outgoing, he’ll meet you with a journalist’s curiosity and actor’s joie de vivre.

Meghan brings her previous advertising agency experience to Salmela. She is a natural-born conversationalist and delights in every interaction with candidates and clients alike. Meghan can find something in common or a shared interest with just about anyone. (No really, it’s AMAZING.) She is also a foodie, loves cooking, and is always looking for the next opportunity to try an adventurous recipe.

Kate joins Salmela after a decade of non-profit arts leadership, where she shared her passion for building community, education, inclusiveness, and arts access. Her superpower is helping professionals identify their strengths and set them on a course for greater success. After work, she can be found reading Shakespeare, doing yoga, or prepping the next generation of theatre stars for college.

Cory spends his day advising senior leaders on talent acquisition strategy. He is happiest on his bike, skis, or helping his daughters rehearse lines. He began his career as a National Team Coach for the U.S. Ski Biathlon Team, followed by experience in pharma sales. In 2005, he founded Salmela. Today, Salmela places leaders across the healthcare industry. Salmela is the go-to vendor across marcomm disciplines in healthcare and beyond.

Chief Financial Officer, Olympian, and Health Coach, what can’t she do? When Kara is not managing the Salmela Financials, she spends her days educating and supporting people as a health coach. If that wasn’t cool enough, she also competed as an American biathlete at the 1998 and 2002 Winter Olympics.

Megan focuses on individual career wellness and team development for the healthcare advertising industry. As a natural networker, and with a career background in health/wellness and international corporate project management, Megan has the experience necessary to understand your needs. She enjoys being outside with her family, volunteering in the community, trail running and practicing yoga.

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