Signs of Life?

If you never step foot outside and watch cable news 24×7, you might believe that the global economy is plunging headlong into a recession. Yet, I’m in NYC right now, and it’s impossible to get a reservation most nights of the week. Despite the press reports that people haven’t returned to sporting and arts events, ticket demand for Taylor Swift’s latest tour broke the internet, and I could barely get tickets to a three-hour-long period piece play about, among other painful topics, the holocaust. Why the disconnect? Aside from cable news needing to tell a compelling story to keep you glued to their coverage, the truth I’m finding by walking the streets of NYC is that, after two years of being locked up, people want to live no matter the risk and no matter the cost. 

Still, I know that my experience isn’t everyone’s. So let’s take a closer look at where economic headwinds are sending us. On the one hand, American — and even global — consumerism appears to be full steam ahead, even in the face of powerful inflation. On the other hand, key economic indicators are causing business leaders to be cautious with investments of equipment and hiring. We have felt it here at Salmela, too.. After the greatest growth cycle of our almost 17 years, we are down significantly in the second half of 2022. There are several contributing factors for this, key among them that we were successful in helping our clients catch up with hiring. Almost all of our clients were way behind in filling key roles for the last 18-24 months and now, everyone feels like they are in a good place. That’s great news. It just doesn’t necessarily mean booming business for us. Another factor, though, is that our clients may be looking at those same key economic indicators and deciding to reign in budgets back to pre-pandemic levels. That’s not so good news. For anyone.

With so much economic uncertainty spiraling around our industry, it’s important to remember that, no matter the financial forecast, innovation will happen. It’s baked into our DNA and our system. We live in a time of superheated innovation. And growth lies where innovation and need collide. It’s where we’ve always found traction, no matter where economic headwinds are trying to push us. And now it’s where we find signs of life.

It’s a good lesson to learn again. Reinvention is the core function of any thriving organization (or thriving person for that matter). Stasis is comfortable, but it’s also quicksand. Pushing forward can feel like a scramble, but it can also be a great adventure; the spice of life. My biology teacher said something 30 years ago that I’ve never been able to shake. A simple phrase that informs… well, just about everything. He said: “life wants to live.” He was right then, and he’s right now. All living organisms — especially humans — constantly adapt and evolve to live and thrive. As much as the scramble can be exhausting, it’s always been there. It’s just been tempered by Netflix, chaise lounges, mani/pedis, and tapas. 

So is there a recession? Probably. But even during the darkest times, life wants to live, and that’s the thing that always gives me hope.

So chin up, everyone. We’ve got some living to do.

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Ciera is a born-and-raised Duluthian who recently graduated from Point Park University in Pittsburgh. When she isn’t designing the Salmela website or sending emails, she doubles as an actress! With over 15 years of acting experience, Ciera brings her creative artistry and understanding of people to her work at Salmela.

Madison is a marketing maven with a mastery of magnificent messaging. She brightens every room with her positive attitude and joins Salmela to explore the digital corners on every search. If you’re having a first conversation with one of us, Madison is probably the reason why!

Ryan is an Emmy-award winning news producer with a strong history in the performing arts. Funny and outgoing, he’ll meet you with a journalist’s curiosity and actor’s joie de vivre.

Meghan brings her previous advertising agency experience to Salmela. She is a natural-born conversationalist and delights in every interaction with candidates and clients alike. Meghan can find something in common or a shared interest with just about anyone. (No really, it’s AMAZING.) She is also a foodie, loves cooking, and is always looking for the next opportunity to try an adventurous recipe.

Kate joins Salmela after a decade of non-profit arts leadership, where she shared her passion for building community, education, inclusiveness, and arts access. Her superpower is helping professionals identify their strengths and set them on a course for greater success. After work, she can be found reading Shakespeare, doing yoga, or prepping the next generation of theatre stars for college.

Cory spends his day advising senior leaders on talent acquisition strategy. He is happiest on his bike, skis, or helping his daughters rehearse lines. He began his career as a National Team Coach for the U.S. Ski Biathlon Team, followed by experience in pharma sales. In 2005, he founded Salmela. Today, Salmela places leaders across the healthcare industry. Salmela is the go-to vendor across marcomm disciplines in healthcare and beyond.

Chief Financial Officer, Olympian, and Health Coach, what can’t she do? When Kara is not managing the Salmela Financials, she spends her days educating and supporting people as a health coach. If that wasn’t cool enough, she also competed as an American biathlete at the 1998 and 2002 Winter Olympics.

Megan focuses on individual career wellness and team development for the healthcare advertising industry. As a natural networker, and with a career background in health/wellness and international corporate project management, Megan has the experience necessary to understand your needs. She enjoys being outside with her family, volunteering in the community, trail running and practicing yoga.

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